Strategic Meetings Management was a term first used in 2004 by the Global Business Travel Association and has since then been incorporated into the everyday corporate lingo of the industry. A simple yet ingenious concept, SMM is now used by several organizations for planning global meetings and commercial events. An actionable SMM plan aids businesses to plan, organize and execute large-scale events in a budget-friendly and profitable way. It is a strategy that gives entrepreneurs the space to multitask and manage between different internal departments and external parties involved in the events. SMM programs are designed to cater to the interests of both internal and external stakeholders of the company. Furthermore, it even tries to identify the business risks and tackle them in a quick, cost-effective way.